Short Bio

I believe in the power of art and creativity to connect people across cultures. With an MBA and a decade of experience in digital marketing, I specialize in content strategy, brand building, and cross-cultural storytelling — helping audiences in both China and the US discover shared inspiration through art, lifestyle, and creativity.

Experience

Jan 2020 - Oct 2023

Director of Online Marketing

SIA School of International Art

Led content strategy and integrated marketing across a 37-account social media matrix, growing cumulative following to 1 million within one year. Built and managed a team of 10, orchestrating cross-platform campaigns that generated $3M in signed contracts. Oversaw content development, community operations, and online events.

Apr 2017 - Feb 2020

Manager of Online Marketing

The Chinese Weekly

Directed content creation, character interviews, and publishing for a Chinese-language magazine in the UK. Planned cultural and creative events in collaboration with the V&A Museum, British Museum, Tate, and Ullens Center for Contemporary Art, reaching over 10 million exposures. Managed digital content strategy, user feedback analysis, and media promotion.

Jun 2015 - Apr 2017

Digital Marketing Specialist

Tsinghua University

Produced art enlightenment short videos accumulating over 10 million views. Designed and executed online courses on art techniques and appreciation, coordinating with instructors and artists. Led exhibition planning for notable events including the China Hanmo Qingzhou Calligraphy and Painting Annual Conference.

Let's Connect

I'd love to connect! Find me on LinkedIn — let's chat about art, marketing, cross-cultural collaboration, or anything creative.